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MediaDailyNewsIAB Tech Lab Updates Taxonomy For Mapping Content To Ads

IAB Tech Lab released mapping and implementation guidance for advertisers and publishers to understand how content is organized and ads are classified. ...

McDonald's, Snapchat Create Interactive Experiences Featuring Iconic Characters
The partnership will transform over 14,000 McDonald's restaurants in the U.S. into "interactive gateways" to "McDonaldland" - ...
Perplexity $34.5B Bid For Google Chrome Is Much Less Than Analyst's Estimate
Perplexity on Tuesday made an unsolicited bid to purchase Google's Chrome browser for $34.5 billion, although one analy ...
Meta Petitions To Reverse Privacy Verdict Over Health Data
Meta Platforms is petitioning to set aside a finding that it violated a California wiretap law by collecti ...
Boost Users Tout Its Recovery Benefits
Haymarket's new campaign suggests the nutritional drink has dual functions. ...
Fifty Thousand Feet Taps May Head Strategy, Handle Client Positioning
May's responsibilities include audience insight and value proposition development. ...
Navy Federal Credit Union Reminds Families Membership Has Its Privileges
The five humor spots by MullenLowe highlight financial options. ...
Boss Publishing Launches Digital Magazine For Techies
The bimonthly digital publication for tech leaders serves CTOs, CIOs, CISOs, and CDOs. ...
Chipotle IQ Quiz Game Returns For Sixth Year
"We saw a 20% year-over-year increase in participation from 2023 to last year," says Chris Brandt, Chipotle presid ...
Cameron Coats To Serve As EIC Of 'Radio Ink'
Coats has been online editor of radio title "Radio Ink" for over two years. ...
Judge Won't Halt Authors' Copyright Suit Against Anthropic
"Anthropic wants immediate, 'meaningful appellate review,' skipping over the trial part altogether," the judge wrote in an ord ...

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