MediaDailyNewsMeta API Update Finds Alt Uses For Excluded Ad Placements
Meta is rolling out marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand's ad placement across various formats. ...
By Colin Kirkland
As sales slip and investors agitate, the world's biggest chip brand gets a makeover built on real potato ...
By Sarah Mahoney
The firm's estimated spending on measured media last year was $150 million, according to agency research firm COMverge ...
By Steve McClellan
Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping ...
By Wayne Friedman
Netflix is announcing a slate of new gaming titles available directly through the streaming platform, inviting subscribers ...
By Colin Kirkland
Lin-Hua Wu, previously chief communications officer, will step into the role of chief communications and marketing officer, effecti ...
By Tanya Gazdik
Streaming, gaming and social platforms dominate attention even as overall spending declines. ...
By Robert Williams
Major ad industry groups unsuccessfully urged California's governor to veto the bill. ...
By Wendy Davis
Sharb Farjami is leaving the firm for what's described as a non-competitive and not yet disclosed opportunity. ...
By Steve McClellan