5 events found Tagged with Advertising
- March 11
- Austin, Texas
March 11, 2018 - March 14, 2018
Tags: AdvertisingBranded ContentMarketing
Think big, but stay accountable. Brand marketers are being pulled in two directions at once. Build customer "experiences" not promotions, they are being told. Your consumer isn't in a "funnel" but on a "journey." The best brands don't just sell stuff; they tell grand stories. And yet just as marketers struggle to break through ad clutter with compelling content, marketing departments are expected to show ROI and increasingly to be profit centers themselves.Read morehttps://www.mediapost.com/brandmarketerssummit/
- March 28
- New York, New York
March 28, 2018
This March, the New York International Auto Show will spotlight production, near-production, and concept vehicles that speak volumes about how automakers are addressing a future of connected cars, alternative power-train technology, and quickly evolving consumer expectations and desires. At Jacob Javits Convention Center, MediaPost will take a hard look at how marketers are addressing transformation. Our Marketing Automotiveconference will, for example, ponder the paradox of the younger automotive prospect: is the car still the embodiment of freedom for the next generation, or merely a rolling connected "appliance"? How are automakers handling transformation in the digital landscape to generate efficiencies and create content that inspires consumers? How about the luxury market, which is now in flux as new players enter the fray, and mass market brands introduce their own definitions of "premium". Also in transformation: the U.S. population, whose changing makeup will soon render the terms “general market” and “diversity market” irrelevant. Finally, we will look at the connected car, and the power of telematics/infotainment platforms as sub-brands and de facto marketing channels. Or course, no conference on marketing would be complete without some great examples of campaigns and strategies automakers are using today.Read morehttp://www.mediapost.com/marketing-automotive/
- April 22
- Captiva Island, Florida
April 22, 2018 - April 25, 2018
Email continues to be the most direct and persistent connection between a brand and its customer across time and channels. But as the market swells with data-driven decisions, higher levels of automation and now even self-driving AI, the challenge for marketers is keeping their messaging relationships with customers, simple, personal, human.https://www.mediapost.com/emailinsidersummit/
The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. We will feature people-based marketing that builds longer term lifecycle relationships with consumers, not just executes immediate campaigns.Read more
- May 15
- New York, New York
May 15, 2018 - May 16, 2018
Artificial intelligence is unquestionably the buzzword du jour in marketing and advertising today, as brands, ad agencies, media companies and services suppliers of all stripes ramp up investment in new AI-driven capabilities.
Why, AI? As digital advertising has crystallized around one-to-one targeting, the idea is that machine learning can help advertisers reach more and better targeted segments in real-time and at greater scale than has been possible during the reign of the middleman-rich ecosystem currently underpinning programmatic advertising. It’s a brave new world, indeed, driven by bots, software robots or agents programmed to perform specific tasks that learn over time how to perform those tasks more efficiently.
For consumers, the most popular early application of AI is the chatbot, computer programs that conduct conversations via text or voice, often using natural language processing, or instructions that empower bots to use, understand and learn from human language.
At MediaPost’s first-ever Marketing: AI, you will hear from marketers and agencies experimenting with different forms of AI that exist on a variety of platforms, including Amazon’s Alexa, Facbeook’s Messenger, Salesforce’s Einstein, and others. From “conversational commerce” chatbots that carry out customer service functions as well as commercial transactions, to voice/text-based bots designed to become your personal assistant, to full-fledged AI-powered digital media buying programs, the marketing applications are numerous, and growing.
This is not a fad, folks. Marketing: AI has arrived. If you’re not investing in—or at the very least, considering—artificial intelligence as a game changer for your business, then you’re likely already one step behind.Read morehttps://www.mediapost.com/marketing-ai/
- May 16
- New York, New York
May 16, 2018
Tags: AdvertisingBranded ContentBranded EntertainmentMarketingMobile
The Appy Awards are unbiased to App's format, platform or device; instead we focus on the best apps in a diverse range of categories, from Games and News, to Health and Fitness, Social Networking, Photography and many others.http://www.mediapost.com/appyawardas/
The Appys honor extraordinary Applications on all platforms: mobile, social and web-based. Read more