3 events found Tagged with Advertising

  • August 19
    • Lake Tahoe, California
      Aug. 19, 2018 - Aug. 22, 2018

      Brand Marketer's Insider Summit

      Conference/Events ★ Featured
      Tags: Ad TechAdvertisingBranded ContentBranded EntertainmentMarketing

      When you have a hammer, everything looks like a nail. And when data is the marketing hammer, most projects lean toward performance goals at the expense of branding considerations. But as marketers look toward longer term growth and customer acquisition in a cluttered landscape, they need a more strategic approach to building data, tech and the media plan itself. How can they keep this month’s bottom line results from overwhelming a sustainable growth strategy? 

      At the annual Tahoe summit for marketing strategists, the MediaPost Insider series confronts this increasing tension between brand and performance. Some of the world’s leading omnichannel brands as well as a new generation of direct-to-consumer upstarts will share their solutions for balancing brand equity and ROI. What does a long term brand strategy look like now? Are media and tech budgets shifting in the next year? How are marketers building deeper profiles, richer data that is aimed at of the customer base that drive growth? How do brands tell stories, build relationships with consumers in ways that also drive results.

      This August, the smartest marketers share their strategy for making the whole add up to more than the sum of its parts. 

      We will explore:

      • Brand strategy that drives both performance and growth
      • Bringing data and media in-house
      • Do you need a Customer Data Platform (CDP) 
      • Personalization 2.0
      • How DTC companies build brand with a performance media model 
      • Letting social influencers tell your story
      • Branding and Attribution Modeling
      Read more

      https://www.mediapost.com/brandmarketerssummit/
  • October 02
    • New York, New York
      Oct. 2, 2018

      M2Moms - The Marketing to Moms Conference

      Conference/Events
      Tags: AdvertisingAdvertising Week NYMarketing

      THE WORLD’S PREMIER CONFERENCE ON MARKETING TO MOMS

      Get Actionable Content You Can Use NOW!
      Priceless moms marketing connections in research, trends, facts, news and media. Real-world case studies, creative strategies and resources & techniques to help brand marketing and ad execs drive sales and build share with today’s moms. Attend M2Moms and get direct access to marketing-to-moms leaders, peer-to-peer learning and networking in a collegial, stimulating environment.

      www.m2moms.com - register today & save! Learn how to reach millennial moms on every channel.

      Read more

      www.m2moms.com
  • October 03
    • New York, New York
      Oct. 3, 2018

      M2W- The Marketing to Women Conference

      Conference/Events
      Tags: AdvertisingAdvertising Week NYMarketing

      M2W® IS THE WORLD’S PREMIER MARKETING TO WOMEN EVENT

      Providing brand executives and their agencies with cutting edge research and techniques to grow their sales with women who control 85% of all purchasing in virtually every category.

      2 Days of 360° Learning
      Mobile, digital, social, WOM, POS, traditional, online and off… M2W® delivers immediately actionable info, the latest research, the most intriguing new case studies.

      www.m2w.biz register today & save! Learn how to reach millennial women on every channel.

      Read more

      www.m2w.biz
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