3 events found

  • November 19
    • Los Angeles, California
      Nov. 19, 2019 - Nov. 19, 2019

      Marketing Automotive @ the LA Auto Show

      Conference/Events ★ Featured

      In an era of increasingly short attention spans, how do automotive marketers reach and engage with tuned-out consumers? The experience of buying a car has changed dramatically over the last 10 years, but has the message changed? Do automakers understand the customer buying experience and the journey of buying a vehicle and are they thinking more in experiential terms? How do automakers convince reluctant buyers (think: young millennials) that they even want a car? Automotive marketers will gather in Los Angeles at the auto show to ponder these and other questions.

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  • December 08
    • Park City, Utah
      Dec. 8, 2019 - Dec. 11, 2019

      Email Insider Summit

      Conference/Events ★ Featured

      Dear [Name Here], personalization is not a tactic. It is a strategy. Beyond custom subject lines and segmentation, email is helping to drive the next generation of brand building that is grounded in genuine one-to-one communications between marketers and customers. Personalization is becoming integral to customer journey mapping, customer service, CRM, site presence, even product development and digital advertising.

      We Will Explore:

      • What does a personalization strategy look like, both to legacy and emerging DTC brands?
      • How do you build a first party data program that serves personalization?
      • How do you vette third party data amidst looming regulation?
      • Making content creation and management serve personalization goals Building a tech stack aimed at personalization strategy

      At the 15th annual meeting of the email tribes in Deer Valley we dig into next generation personalization approaches of the messaging masters, of course. But we also pull back and explore how one-to-one marketing is central to brand building itself.

      On the front end, where are brands sourcing their best data, tying IDs across channels, and vetting the tech that drives your best plans? And how is that smarter data fueling more creative audience segmenting, messaging, triggering? And do the new in-box tools like AMP, multimedia, interactivity really move the KPI needle?

      The most beloved, longest-running meeting of the email minds focuses the Spring edition on practical examples of smarter tactics that will win the in--box wards of 2020.

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  • December 11
    • Park City, Utah
      Dec. 11, 2019 - Dec. 14, 2019

      Search & Performance Insider Summit

      Conference/Events ★ Featured

      What do we mean by "intent" anyway? Surely it is signaled by more than a keyword query. Gleaning intent is about integration of data and channels to map the true complexity of the new customer journey. The search for growth, new prospects and a better understanding of customer journeys has moved marketers towards a new convergence. Search queries and data, online behaviors, audience segmentation, even content consumption and social media insights must work together so media buyers can map their performance against a complex path to purchase.

      MediaPost's annual Winter Search and Performance Insider Summit comes at the new face of intent from multiple angles, from rethinking a keyword strategy to expanding attribution models, from exploring new performance and search platforms at Amazon and Pinterest to bidding against competitor brands and contending with cross channel tracking in a cookie-free world.

      "Intent" is no longer the simple hand-raise signal we thought it was. At the Search and Performance Summit we take a holistic view of how the channels work together not only to drive performance but better understand your customers.

      MediaPost's Search and Performance Insider Summit makes those connections across search and other performance media. We explore how Search is being integrated with increasingly accountable media in Social, Display, Email, and Video to drive sales.

      We will explore how marketers are building customer profiles and data that are unified and work in real-time data to respond to consumer signals and journeys. How brand content and messaging consistency matter…from the first search result to encounters on social platforms, Web site experiences, native and content marketing, paid and organic media.

      Search marketing has broken from its silo and is now helping to drive performance marketing metrics and expectations across all digital channels.

      MediaPost's Search and Performance Summit connects those dots that capture the consumer journey.

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