2 events found

  • August 13
    • Olympic Valley, California
      Aug. 13, 2017 - July 16, 2017

      TV + Video Insider Summit

      Conference/Events ★ Featured
      Tags: AdvertisingMarketingMedia Buying/SellingMedia Planning

      Video is the new currency. It is the way we absorb media best, most often and on any available screen. For media buyers this mean following the view on and beyond TV by leveraging digital data, advanced targeting and planning tools, and ad inventory both on and beyond the mother of all video – TV. 

      At the TV&Video Insider Summit we unpack the great convergence – how advertisers are migrating the engagement of TV onto every screen, and moving the data and targeting techniques of online to their TV buying.  

      We will explore: 

      Data-driven approaches to cross-screen video buying

      How addressable, OTT, programmatic TV channels integrate with online video planning

      Establishing common metrics across TV and video

      Finding the data that matters in tracking and targeting viewers across screens

      Synchronizing storytelling across TV, online, mobile

      And more

      Read more

      https://www.mediapost.com/tvvideoinsidersummit/
  • August 16
    • Olympic Valley, California
      Aug. 16, 2017 - Aug. 19, 2017

      Brand Marketers Summit

      Conference/Events ★ Featured
      Tags: AdvertisingBranded ContentMarketing

      People-based marketing is poised to change everything you do. The emerging models of true one-to-one, highly personal, addressable and real-time connections with your customer challenge traditional audience segmentation and campaign-based advertising, to be sure. But they also promise to reorganize your approach to technology, data, content and even staffing.

      This is going to take a rethink.

      About building deep first party data sets on customers and a “single source of truth.” About connecting virtual communication to offline behaviors. About how you define and collect key data points. About leveraging more intelligent machines that automate the complex customer interactions and media buying these radically personalized approaches. About changing your approach to content creation to more closely match real-time, always-there interactions with consumers. 

      The annual Lake Tahoe Brand Marketing Insider Summit goes one-to-one to explore how the next generation of addressable, real-time marketing will impact both your brands and your customers.  

      Read more

      http://www.mediapost.com/brandmarketerssummit/
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