8 events found

  • May 03
  • May 17
    • New York, New York
      May 17, 2017 - May 17, 2017

      Marketing AI

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing


      Artificial intelligence is unquestionably the buzzword du jour in marketing and advertising today, as brands, ad agencies, media companies and services suppliers of all stripes ramp up investment in new AI-driven capabilities.

      Why, AI? As digital advertising has crystallized around one-to-one targeting, the idea is that machine learning can help advertisers reach more and better targeted segments in real-time and at greater scale than has been possible during the reign of the middleman-rich ecosystem currently underpinning programmatic advertising. It’s a brave new world, indeed, driven by bots, software robots or agents programmed to perform specific tasks that learn over time how to perform those tasks more efficiently.

      For consumers, the most popular early application of AI is the chatbot, computer programs that conduct conversations via text or voice, often using natural language processing, or instructions that empower bots to use, understand and learn from human language.

      At MediaPost’s first-ever Marketing: AI, you will hear from marketers and agencies experimenting with different forms of AI that exist on a variety of platforms, including Amazon’s Alexa, Facbeook’s Messenger, Salesforce’s Einstein, and others. From “conversational commerce” chatbots that carry out customer service functions as well as commercial transactions, to voice/text-based bots designed to become your personal assistant, to full-fledged AI-powered digital media buying programs, the marketing applications are numerous, and growing.

      This is not a fad, folks. Marketing: AI has arrived. If you’re not investing in—or at the very least, considering—artificial intelligence as a game changer for your business, then you’re likely already one step behind.

      Read more

      https://www.mediapost.com/marketing-ai/
    • New York, New York
      May 17, 2017

      Appy Awards

      Awards/Nomination ★ Featured
      Tags: AdvertisingBranded ContentBranded EntertainmentMarketingMobile

      The Appy Awards are unbiased to App's format, platform or device; instead we focus on the best apps in a diverse range of categories, from Games and News, to Health and Fitness, Social Networking, Photography and many others. 

      The Appys honor extraordinary Applications on all platforms: mobile, social and web-based. Read more

      http://www.mediapost.com/appyawardas/
    • New York, New York
      May 17, 2017

      Appy Awards

      Awards/Nomination ★ Featured

      The Appy Awards are unbiased to App's format, platform or device; instead we focus on the best apps in a diverse range of categories, from Games and News, to Health and Fitness, Social Networking, Photography and many others. 

      The Appys honor extraordinary Applications on all platforms: mobile, social and web-based. Read more

      http://www.mediapost.com/appyawardas/
  • May 18
    • New York, New York
      May 18, 2017

      IoT Marketing Forum

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing


      Every object is a potential point of contact with your consumer. Every moment and place an opportunity for your brand to enhance customer experiences and be part of everyday lives. Sensors of all types are being deployed by the billions. Smart and Internet-connected devices are being installed in consumer homes. More than 100 million smartwatches and fitness trackers roam the market on peoples’ wrists. Marketing to consumers who interact with devices by voice and who can be targeted to within inches requires new forms of interactions and messaging. But engagement, relevance and making meaningful experiences in people’s everyday lives are the table stakes for any brand wanting to be part of these countelss touchpoints.

      Attendees will learn key insights on:

      • Reaching consumers in connected cars
      • What is “engagement” in a world of connected things?
      • Marketing through voice assistants
      • Consumer robots and smart store in retail
      • Conversational marketing and the voice interface
      • Innovative IoT marketing messaging 

      IoT for brands is not about the tech but about new rules of engagement, being relevant, additive in the moment and through an endless range of new interactions. At MediaPost’s second annual IoT Marketing Forum, we delve into the emerging methods of IoT-driven engagement in a world of people and product tracking, data collection and Internet-connected capabilities that always work, until they don’t.

      Read more

      http://www.mediapost.com/iot-marketing/
  • May 31
    • Amelia Island, Florida
      May 31, 2017 - June 3, 2017

      Email Insider Summit

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      Email continues to be the most direct and persistent connection between a brand and its customer across time and channels. But as the market swells with data-driven decisions, higher levels of automation and now even self-driving AI, the challenge for marketers is keeping their messaging relationships with customers, simple, personal, human.   
      The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. We will feature people-based marketing that builds longer term lifecycle relationships with consumers, not just executes immediate campaigns. 

      From crafting Identity Graphs to translating them into people-based campaigns, we will explore how marketers are keeping the customer first. How are the world’s best message marketers using everything from  dynamic content tools and embedded multimedia to AI and cross channel data to serve what is relevant to each customer?

      Email is about the conversation, not just the conversion. Mediapost’s Email Insider Summit brings the best messaging professionals in the world to share the secrets to making email about the conversation, not just the conversion.

      You will see:

      New models of people-based email marketing

      How Identity Graphs get beyond personalization

      Increasing Relevance with dynamic/real-time content

      How AI and automation will shape next-gen cross-channel messaging

      ISPs answer your questions about what it takes to get the email through

      Building email teams for a channel-agnostic future.  Read more

      http://www.mediapost.com/emailinsidersummit/specialevents/
  • June 04
    • Amelia Island, Florida
      June 4, 2017 - June 7, 2017

      Publishing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Finding revenue growth and sustainable business models in an economy increasingly dominated by two media "frenemies" is both a challenge and the key opportunity for major media in 2017. Both advertisers and many audiences are veering back towards trusted, well-lit and safer media environments. But can the media companies themselves meet the opportunity, even move the market and users, towards quality again? At the spring Publishing Insider Summit we focus on monetizing quality and finding revenue opportunities amidst an ad economy that is consolidating and an audience that is fragmenting.  

      Leading publishers are not satisfied scrambling over the “table scraps” many feel the duopoly is leaving for the rest. They are learning to innovate, in how they come to market with new ad, data, video and branded content products. In a unique peer-to-peer format, select senior publishing executives share their best practices in proving our the value of quality media through research, harder data and better accountability.

      We will explore:

      Building sustainable media business models in a shifting digital ad economy

      Making data a new profit center

      Adapting to ever-changing digital video models

      Header Bidding 2.0

      Making branded content studios sustainable

      Read more

      https://www.mediapost.com/publishinginsidersummit/
  • July 19
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