8 events found

  • November 20
  • November 27
    • Los Angeles, California
      Nov. 27, 2018

      Marketing Automotive at the LA Auto Show

      Conference/Events ★ Featured

      Deep into the digital age, TV still reigns supreme for most automotive marketers. How are today’s digitally-empowered consumers relating to top-of-funnel brand messaging in 2018? How are OEMs justifying the ROI of Big Idea brand advertising in a world where price-conscious consumers conduct their own research and use social media as a forum to endorse, criticize and challenge brands publicly? How is money being diffused across digital channels, in particular, especially since mid to lower funnel is where most decision-making takes place? And where do ROI and attribution fit into all this?

      At MediaPost’s fourth-annual Marketing Automotive conference, we ask OEMs to discuss assess the channels and messaging tactics that are working for them, single out those that are not, and demonstrate how their consumer messaging is evolving alongside consumers own shifting media habits.  

      Attendees can expect to learn:

      • How OEMs are evolving their brand positioning and media messaging
      • How OEMs assess ROI for traditional and digital channels
      • How to assess which data is most valuable to the bottom line
      • How artificial Intelligence is changing auto marketing


      Read more

  • November 29
  • November 30
  • December 05
    • Los Angeles, California
      Dec. 5, 2018 - Dec. 6, 2018

      Digital Summit LA


      Join powerful keynotes including Netflix co-founder, Mitch Lowe, and more keynotes to be announced in the coming weeks! Also, hear from top brands tackling the challenges of today, Mashable, Uber, Refinery29, Visa, Neiman Marcus, Southwest, Bill & Melinda Gates Foundation, and many more. Read more

  • December 09
    • Deer Valley, Utah
      Dec. 9, 2018 - Dec. 12, 2018

      Email Insider Summit

      Conference/Events ★ Featured

      It's not about the campaign calendar, anymore. It's not about your content strategy. And its definitely not about your channels. It is about the customer - her schedule, her journey, her experience. And that changes everything, from the way email teams work internally and across silos, how data are gathered and deployed, which technology marketers apply, and the role of content and service int he messaging mix.

      At the Spring 2018 edition of the legendary Email Insider Summit we explore the many dimensions of the customer-centric revolution for messaging. 

      We Will Explore:

      • Assessing what "customer-first" means for your business
      • Learning big lessons from small data and tests
      • Whether and how to apply AI/Machine learning technologies
      • Building truly mobile mobile email experiences
      • Moving from segmentation to hyper-perosnalized messaging
      • Storytelling in the In-Box
      Read more

  • December 11
    • CA, California
      Dec. 11, 2018 - Dec. 12, 2018

      Growth Marketing Conference 2018

      Tags: Branded ContentMarketing

      On December 11-12, 2018 - Global Growth Marketing Conference – will take place at the historic landmark Hotel Fairmont in San Francisco. You’ll learn battle-tested, best-in-class growth strategies and tactics, straight from the thought leaders who pioneered them. Recommended by Hiten Shah, Rand Fishkin, and Neil Patel – former Growth Marketing Conference speakers – as well as Forbes, VentureBeat, CMO.com and, most importantly, growth teams across the world. Don’t miss it. Hitting triple-digit growth numbers, year after year, starts right here. Register Now www.growthmarketingconf.com. Read more

  • December 12
    • Deer Valley, Utah
      Dec. 12, 2018 - Dec. 15, 2018

      Search Insider Summit

      Conference/Events ★ Featured

      Consumer-first marketing, privacy, looming regulation, the digital-to-real-world-connection, voice computing, the return to branding. The simple search box needs to adjust to an increasingly complex, heated and more integrated marketing environment. What new tactics and approaches will bring the most tried, tested, accountable channel in digital forward as it evolves in the coming years? At the Spring edition of the Search Insider Summit, we explore how the best search media buyers are adjusting their search, data, integration and measurement tactics for a new world outside the query box.

      We will explore:

      • The impact of GDPR and government regulation on search practices
      • New tools for connecting digits and bricks - SEM to POS
      • Getting ahead of diluted match terms
      • Moving brand metrics with search
      • Optimizing social and search
      • Testing emerging search: voice, marketplaces, apps
      Read more

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