65 events found

  • April 23
    • Captiva Island, Florida
      April 23, 2017 - April 26, 2017

      Data & Programmatic Insider Summit

      Conference/Events ★ Featured
      Tags: MarketingMedia Buying/Selling

      The tensions between agencies and clients, questions of trust and transparency in the data driven ad channel, have never been under greater scrutiny and reevaluation. But what is the way forward? In a machine-driven age it still comes down to relationships. The age of automation, a complex, opaque supply chain, big ad machines and even bigger data have only highlighted the importance of genuine trust among client, agency and tech partners.

      So it is time to explore how the industry is moving forward to improve trust and transparency. At the spring edition of Mediapost’s Data and Programmatic Insiders Summit we will feature relationships. Using a  case study approach, we have invited marketers and their agencies to  co-present both their latest best practices in targeting, optimizing and measuring data-driven ad campaigns. But at the same time they will explore how they worked better and more transparently together. 

      We will explore:

      • Reuniting fragmented audiences and screens with cross-channel data
      • Do brands need a “Chief Media Officer”?
      • Can programmatic move the needle at real world retail?
      • Driving native/content marketing with programmatic distribution
      • How the rise of header bidding impacts buying strategies and pricing
      • Optimizing for trust in client/agency relationships and communication

      A unique moment in advertising history requires a different way of surfacing and sharing solutions. At the Data and Programmatic Insider Summit we bring together clients and their agencies to show how they leveraging the latest opportunities in data-driven advertising with greater transparency and trust.

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  • April 24
  • April 25
  • April 26
    • Captiva Island, Florida
      April 26, 2017 - April 29, 2017

      Search Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Search increasingly influences more decisions with help from artificial intelligence, machine learning and mobile, which have become the foundation for some of the most powerful tools in advertising and marketing. The programmatic technology and signals based on millions, if not billions, of data points assist in creating personalized text- and image-based experiences across search engines, retail, brand, and publisher sites.

      At this MediaPost Search Insider Summit, experts will share best practices on how to improve and customize the consumer experience when creating image-based product listing ads; scaling search campaigns on niche search engines, social or retail Web site; integrating search with video and television ads, and more. From using search as the backbone for omni-channel campaigns that personalize the experience, to finding the key to focus on audiences and experience over message.

      For marketers, search data becomes more about personalizing the customer experience, rather than determining the number of advertisements to serve. It becomes more about tying together search with other media such as video, social and television across retail Web sites, marketplaces and in stores to create a cohesive online and offline experience that identifies the next purchase. The platforms now learn from consumers willing to interact with them and so will you.

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    • Toronto, Alaska
      April 26, 2017 - April 27, 2017

      6th Annual Customer Experience Strategies Summit

      Tags: AdvertisingMarketingMedia Planning

      The 6th Annual Customer Experience Strategies Summit is Canada’s largest customer experience summit. With 20+ award-winning speakers, this interactive forum is designed for CX executives looking to create transformational experiences that increase profitability across the entire customer journey.

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  • May 01
  • May 03
  • May 08
  • May 09
  • May 11
  • May 14
  • May 15
  • May 16
  • May 17
    • New York, New York
      May 17, 2017 - May 17, 2017

      Marketing AI

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      Artificial intelligence is unquestionably the buzzword du jour in marketing and advertising today, as brands, ad agencies, media companies and services suppliers of all stripes ramp up investment in new AI-driven capabilities.

      Why, AI? As digital advertising has crystallized around one-to-one targeting, the idea is that machine learning can help advertisers reach more and better targeted segments in real-time and at greater scale than has been possible during the reign of the middleman-rich ecosystem currently underpinning programmatic advertising. It’s a brave new world, indeed, driven by bots, software robots or agents programmed to perform specific tasks that learn over time how to perform those tasks more efficiently.

      For consumers, the most popular early application of AI is the chatbot, computer programs that conduct conversations via text or voice, often using natural language processing, or instructions that empower bots to use, understand and learn from human language.

      At MediaPost’s first-ever Marketing: AI, you will hear from marketers and agencies experimenting with different forms of AI that exist on a variety of platforms, including Amazon’s Alexa, Facbeook’s Messenger, Salesforce’s Einstein, and others. From “conversational commerce” chatbots that carry out customer service functions as well as commercial transactions, to voice/text-based bots designed to become your personal assistant, to full-fledged AI-powered digital media buying programs, the marketing applications are numerous, and growing.

      This is not a fad, folks. Marketing: AI has arrived. If you’re not investing in—or at the very least, considering—artificial intelligence as a game changer for your business, then you’re likely already one step behind.

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    • New York, New York
      May 17, 2017

      Appy Awards

      Awards/Nomination ★ Featured
      Tags: AdvertisingBranded ContentBranded EntertainmentMarketingMobile

      The Appy Awards are unbiased to App's format, platform or device; instead we focus on the best apps in a diverse range of categories, from Games and News, to Health and Fitness, Social Networking, Photography and many others. 

      The Appys honor extraordinary Applications on all platforms: mobile, social and web-based. Read more

    • New York, New York
      May 17, 2017

      Appy Awards

      Awards/Nomination ★ Featured

      The Appy Awards are unbiased to App's format, platform or device; instead we focus on the best apps in a diverse range of categories, from Games and News, to Health and Fitness, Social Networking, Photography and many others. 

      The Appys honor extraordinary Applications on all platforms: mobile, social and web-based. Read more

  • May 18
    • New York, New York
      May 18, 2017

      IoT Marketing Forum

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      Every object is a potential point of contact with your consumer. Every moment and place an opportunity for your brand to enhance customer experiences and be part of everyday lives. Sensors of all types are being deployed by the billions. Smart and Internet-connected devices are being installed in consumer homes. More than 100 million smartwatches and fitness trackers roam the market on peoples’ wrists. Marketing to consumers who interact with devices by voice and who can be targeted to within inches requires new forms of interactions and messaging. But engagement, relevance and making meaningful experiences in people’s everyday lives are the table stakes for any brand wanting to be part of these countelss touchpoints.

      Attendees will learn key insights on:

      • Reaching consumers in connected cars
      • What is “engagement” in a world of connected things?
      • Marketing through voice assistants
      • Consumer robots and smart store in retail
      • Conversational marketing and the voice interface
      • Innovative IoT marketing messaging 

      IoT for brands is not about the tech but about new rules of engagement, being relevant, additive in the moment and through an endless range of new interactions. At MediaPost’s second annual IoT Marketing Forum, we delve into the emerging methods of IoT-driven engagement in a world of people and product tracking, data collection and Internet-connected capabilities that always work, until they don’t.

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  • May 22
  • May 31
    • Amelia Island, Florida
      May 31, 2017 - June 3, 2017

      Email Insider Summit

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      Email continues to be the most direct and persistent connection between a brand and its customer across time and channels. But as the market swells with data-driven decisions, higher levels of automation and now even self-driving AI, the challenge for marketers is keeping their messaging relationships with customers, simple, personal, human.   
      The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. We will feature people-based marketing that builds longer term lifecycle relationships with consumers, not just executes immediate campaigns. 

      From crafting Identity Graphs to translating them into people-based campaigns, we will explore how marketers are keeping the customer first. How are the world’s best message marketers using everything from  dynamic content tools and embedded multimedia to AI and cross channel data to serve what is relevant to each customer?

      Email is about the conversation, not just the conversion. Mediapost’s Email Insider Summit brings the best messaging professionals in the world to share the secrets to making email about the conversation, not just the conversion.

      You will see:

      New models of people-based email marketing

      How Identity Graphs get beyond personalization

      Increasing Relevance with dynamic/real-time content

      How AI and automation will shape next-gen cross-channel messaging

      ISPs answer your questions about what it takes to get the email through

      Building email teams for a channel-agnostic future.  Read more

    • Boston, Massachusetts
      May 31, 2017 - June 2, 2017

      Making Social Media Matter Workshop

      Tags: Branded Content

      Making Social Media Matter is a hands-on, 3-day workshop designed to equip attendees with the knowledge and skills to quickly analyze and visualize data from popular social media platforms like Twitter, Facebook, blogs, and YouTube.

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  • June 04
    • Amelia Island, Florida
      June 4, 2017 - June 7, 2017

      Publishing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Finding revenue growth and sustainable business models in an economy increasingly dominated by two media "frenemies" is both a challenge and the key opportunity for major media in 2017. Both advertisers and many audiences are veering back towards trusted, well-lit and safer media environments. But can the media companies themselves meet the opportunity, even move the market and users, towards quality again? At the spring Publishing Insider Summit we focus on monetizing quality and finding revenue opportunities amidst an ad economy that is consolidating and an audience that is fragmenting.  

      Leading publishers are not satisfied scrambling over the “table scraps” many feel the duopoly is leaving for the rest. They are learning to innovate, in how they come to market with new ad, data, video and branded content products. In a unique peer-to-peer format, select senior publishing executives share their best practices in proving our the value of quality media through research, harder data and better accountability.

      We will explore:

      Building sustainable media business models in a shifting digital ad economy

      Making data a new profit center

      Adapting to ever-changing digital video models

      Header Bidding 2.0

      Making branded content studios sustainable

      Read more

  • June 05
  • June 07
    • Chicago, Illinois
      June 7, 2017

      CRMC 2017

      Tags: Ad TechMarketingMobile

      CRMC 2017 will welcome over 700 executives representing 200 retail chains, along with their service provider counterparts. The networking opportunities at this event are simply unmatched anywhere else in the industry.

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  • June 12
  • June 13
    • New York, New York
      June 13, 2017

      Masters of Brand Activation 2017

      Tags: Marketing

      The high-velocity day kicks off with fast-paced educational sessions covering the hottest trends in brand activations. You’ll get insights on the latest marketing strategies and case studies across promotion, social, mobile, influencer, experiential and content marketing.

      Read more

  • June 15
    • New York, New York
      June 15, 2017 - June 16, 2017

      The Corporate Social Media Summit, New York 2017

      Tags: Marketing

      The Incite Corporate Social Media Summit is back for its 8th year! Bringing together senior social visionaries from the biggest brands in the world, #CSMNY gives you a unique opportunity to learn from, and network with, the brightest minds in social media today. Whether your focus is social media marketing, or social care, upcoming platform innovations or B2B challenges, CSMNY's unique tracked approach allows you to tailor your 2 days to your specific priorities.

      Read more

  • June 19
  • June 20
    • New York, New York
      June 20, 2017 - June 21, 2017

      CXNYC 2017

      Tags: Marketing

      Customer experience (CX) competition is intensifying, and for good reason: Few things drive customers’ loyalty and brand passion more than CX. Delivering great CX is hard. Forrester’s CXNYC 2017 Forum will inspire you and give you the necessary tools to deliver breakaway customer experiences that drive growth. Read more

  • June 25
    • Barcelona, International
      June 25, 2017 - June 28, 2017

      Email Insider Summit (Europe)

      Tags: AdvertisingMarketing

      Email automation is quickly moving from a nice-to-have strategy to a must-have as consumers continue to expect more personalized experiences from brands. Successful implementation of automation requires sophisticated strategizing, good technology and a human touch in order to deliver ROI. 

      Join us as we explore how leading brands are executing automation in email and how testing, optimization and smart management of CRM systems are helping email marketers accomplish these goals. At the show, email marketing experts will also be discussing topics including: personalization, database management, deliverability, acquisition across borders and the EU's new privacy rules. 

      We will hear from global brands about email's power and its ability to create customer journeys that translate into customer loyalty and ROI. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.Read more

  • June 26
  • June 28
    • San Francisco, California
      June 28, 2017 - June 29, 2017

      Growth Marketing Conference B2B


      Growth Marketing Conference is the only actionable, hands-on educational event dedicated to the most important business issue today – growth. By teaching you what it takes to hit big growth numbers, year after year. Learn how to master account-based sales and marketing, B2B content marketing, email marketing, social media advertising, competitive SEO intelligence and more at Growth Marketing Conference B2B.

      Read more

  • July 19
  • August 07
  • August 14
  • August 21
  • August 28
  • September 11
  • September 18
  • September 25
  • October 02
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