11 events found Tagged with Marketing

  • August 19
    • Lake Tahoe, California
      Aug. 19, 2018 - Aug. 22, 2018

      Brand Marketer's Insider Summit

      Conference/Events ★ Featured
      Tags: Ad TechAdvertisingBranded ContentBranded EntertainmentMarketing

      When you have a hammer, everything looks like a nail. And when data is the marketing hammer, most projects lean toward performance goals at the expense of branding considerations. But as marketers look toward longer term growth and customer acquisition in a cluttered landscape, they need a more strategic approach to building data, tech and the media plan itself. How can they keep this month’s bottom line results from overwhelming a sustainable growth strategy? 

      At the annual Tahoe summit for marketing strategists, the MediaPost Insider series confronts this increasing tension between brand and performance. Some of the world’s leading omnichannel brands as well as a new generation of direct-to-consumer upstarts will share their solutions for balancing brand equity and ROI. What does a long term brand strategy look like now? Are media and tech budgets shifting in the next year? How are marketers building deeper profiles, richer data that is aimed at of the customer base that drive growth? How do brands tell stories, build relationships with consumers in ways that also drive results.

      This August, the smartest marketers share their strategy for making the whole add up to more than the sum of its parts. 

      We will explore:

      • Brand strategy that drives both performance and growth
      • Bringing data and media in-house
      • Do you need a Customer Data Platform (CDP) 
      • Personalization 2.0
      • How DTC companies build brand with a performance media model 
      • Letting social influencers tell your story
      • Branding and Attribution Modeling
      Read more

  • August 22
    • Lake Tahoe, California
      Aug. 22, 2018 - Aug. 25, 2018

      Data & Programmatic Insider Summit

      Conference/Events ★ Featured
      Tags: Ad TechMarketingMedia Buying/SellingMedia Planning

      After a decade of substantial growth as well as ongoing growing pains, programmatic advertising and data driven marketing appear to be entering a new maturity. At the Data & Programmatic Insider Summit we will explore how media buyers are advancing the quality, transparency, accountability, measurability and even the creativity of data-driven ads.

      We will explore how marketers are engaging a range of new tools, standards and techniques that are helping to normalize digital advertising. How are media buyers embracing new marketplace tools and dynamics on both the buy side and sell side? Will emerging protocols and standards succeed in improving transparency and supply chain trust in 2018? How will advertisers leverage data to improve both the targetability and creativity of video storytelling? And can mechanized advertising learn from the machines themselves in ways that improve not only efficiency but user experience. 

      We will cover:

      • Rethinking video storytelling in a targeted, screen-agnostic world
      • Can data drive improved user experiences?
      • How supply path optimization, header bidding and first price auctions impact buyer strategies
      • How initiatives like ads.txt may suppress fraud and improve transparency 
      • What we have learned about the true cost/benefit of brining programmatic in-house
      • Will AI and machine learning change the data game for marketers?
      • Leveraging the mobile in mobile 
      Read more

  • October 02
    • New York, New York
      Oct. 2, 2018

      M2Moms - The Marketing to Moms Conference

      Tags: AdvertisingAdvertising Week NYMarketing


      Get Actionable Content You Can Use NOW!
      Priceless moms marketing connections in research, trends, facts, news and media. Real-world case studies, creative strategies and resources & techniques to help brand marketing and ad execs drive sales and build share with today’s moms. Attend M2Moms and get direct access to marketing-to-moms leaders, peer-to-peer learning and networking in a collegial, stimulating environment.

      www.m2moms.com - register today & save! Learn how to reach millennial moms on every channel.

      Read more

  • October 03
    • New York, New York
      Oct. 3, 2018

      M2W- The Marketing to Women Conference

      Tags: AdvertisingAdvertising Week NYMarketing


      Providing brand executives and their agencies with cutting edge research and techniques to grow their sales with women who control 85% of all purchasing in virtually every category.

      2 Days of 360° Learning
      Mobile, digital, social, WOM, POS, traditional, online and off… M2W® delivers immediately actionable info, the latest research, the most intriguing new case studies.

      www.m2w.biz register today & save! Learn how to reach millennial women on every channel.

      Read more

    • Boston, Massachusetts
      Oct. 3, 2018 - Oct. 5, 2018

      LeadsCon's Connect to Convert 2018

      Tags: Marketing

      LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry: Calls, Clicks, Search and Shares. With dedicated b-to-c and b-to-b content designed around each section of the sales cycle, LeadsCon’s Connect to Convert will arm you with the critical intelligence you need to success in 2018 and beyond.

      You will be in good company while attending LeadsCon’s Connect to Convert. The event offers plenty of opportunities to gain new insights into performance marketing, find new partners/solutions in the exhibit hall or build your network. Attendees range from executive to manager and are highly focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales.

      Attending Will Help You To:
      - Navigate the Customer Journey - From Brand Building and Awareness to Conversion and Retention
      - Discover Best Practices for B2C and B2B Customer Acquisition
      - Explore Multi-Platform Marketing Innovation and Technology
      - Implement Successful Steps that Enable Your Sales Team to Close the Deal
      - Find Out How to Engage Your Customers to Grow Your Business
      - Improve Your Customer Experience by Aligning with Your Customers’ Needs
      - Incorporate Data, Technology and Compliance Across All Channels in Your Marketing Efforts

      Questions? Please contact Greg Dicso at gdicso@accessintel.com or 203.899.8499.

      For more information visit:

      Read more

  • October 09
    • Las Vegas, Nevada
      Oct. 9, 2018 - Oct. 11, 2018

      Gartner Sales and Marketing Conference 2018, Las Vegas, NV

      Tags: Marketing

      The premier event for B2B sales and marketing executives. Commercial leaders are pushed to find and implement new ways to achieve revenue growth. Gartner Sales and Marketing Conference 2018 provides a community of accomplished sales and marketing leaders focused on developing strategies and tactics that deliver real results for their business.  Attendees will learn from a mix of experts and practitioners who are defining and executing plans featuring highly productive organizational structures, successful marketing programs, and partnerships with world-class solution providers. Solution providers will have the opportunity to connect with and promote services and solutions to help these commercial leaders. Esteemed speakers, researchers and subject matter experts will share unbiased, tactical advice with practical solutions and applications for the audience to take back to their offices. This Gartner conference is a must attend for meaningful networking, how-to guidance and real-world solutions, in three valuable days. Read more

  • October 19
  • October 24
    • Brooklyn, New York
      Oct. 24, 2018 - Oct. 25, 2018

      Brand Marketing Summit and Social Media Marketing (October 24-25, New York)

      Tags: Marketing

      Incite Brand Marketing Summit NYC (October 24-25th) | http://events.incite-group.com/east/?utm_source=Evvntandutm_medium=Event+Listingandutm_campaign=4974

      The Summit is the most senior meeting for Marketing, Digital and Social Media leaders from Big Brands. The summit is unique in that is focuses on big brand marketers offering a platform for 500+ CMOS/ VPS to discuss how we must deliver impactful interactions that deliver a clear brand purpose and narrative. Be a part of the conversation with confirmed CMOs/SVPs from Target, Mastercard, Budweiser, Adidas, Visa, Lenovo, NBC Sports Group, Walmart and Qualcomm.

      2018 Themes Include: *Reinvention of Marketing* *Customer Understanding and Personalized Experiences* Engagement and Story Inspiring* Attribution and Performance* Omnichannel Marketing* Social Media Marketing*

      Tickets: https://go.evvnt.com/228700-1?pid=4598

      Economy Pass: USD 1995.0
      Standard Pass: USD 2195.0
      Executive Pass: USD 2395.0

      Read more

  • October 29
    • Philadelphia, Pennsylvania
      Oct. 29, 2018

      Sustainable Brands New Metrics '18

      Tags: Marketing

      Leadership in the new economy requires innovative methods and metrics for identifying, measuring and quantifying entirely new forms of business value and risk. Join business intelligence, finance and sustainability leaders to discover innovative tools, ideas and methodologies that capture tangible business value and translate it into financial performance. Read more

  • November 12
    • Las Vegas, Nevada
      Nov. 12, 2018 - Nov. 14, 2018

      EventTech 2018

      Tags: Marketing

      Fact: "digital plus live" has become the lead strategy for marketers around the world. And only one conference gives marketers the latest technologies, the newest trends, the top best practices and the biggest case studies-this one.

      THE PROGRAM. Get expert insights from Diageo, Heineken, Hilton, IBM, Salesforce and more leading brand side marketing technologists.

      THE CAMPUS. Content and technology collide in the industry's only Campus-a 100,000-sq.- ft. experience housing all content in our five innovative labs and hundreds of technologies for you to test-drive. Get ready to meet the world’s best experiential marketing technology partners.

      PRE-CONFERENCE WORKSHOPS. Kick off EventTech with optional afternoon first-day workshops where attendees can choose from a variety of topics.

      NETWORKING ACTIVITIES. Start and end your day with optional networking activities that allow you to chat up fellow attendees and meet with the industry's best technology partners.

      Read more

  • December 11
    • CA, California
      Dec. 11, 2018 - Dec. 12, 2018

      Growth Marketing Conference 2018

      Tags: Branded ContentMarketing

      On December 11-12, 2018 - Global Growth Marketing Conference – will take place at the historic landmark Hotel Fairmont in San Francisco. You’ll learn battle-tested, best-in-class growth strategies and tactics, straight from the thought leaders who pioneered them. Recommended by Hiten Shah, Rand Fishkin, and Neil Patel – former Growth Marketing Conference speakers – as well as Forbes, VentureBeat, CMO.com and, most importantly, growth teams across the world. Don’t miss it. Hitting triple-digit growth numbers, year after year, starts right here. Register Now www.growthmarketingconf.com. Read more

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