3 events found Tagged with Branded Content

  • July 24
  • August 19
    • Lake Tahoe, California
      Aug. 19, 2018 - Aug. 22, 2018

      Brand Marketer's Insider Summit

      Conference/Events ★ Featured
      Tags: Ad TechAdvertisingBranded ContentBranded EntertainmentMarketing

      When you have a hammer, everything looks like a nail. And when data is the marketing hammer, most projects lean toward performance goals at the expense of branding considerations. But as marketers look toward longer term growth and customer acquisition in a cluttered landscape, they need a more strategic approach to building data, tech and the media plan itself. How can they keep this month’s bottom line results from overwhelming a sustainable growth strategy? 

      At the annual Tahoe summit for marketing strategists, the MediaPost Insider series confronts this increasing tension between brand and performance. Some of the world’s leading omnichannel brands as well as a new generation of direct-to-consumer upstarts will share their solutions for balancing brand equity and ROI. What does a long term brand strategy look like now? Are media and tech budgets shifting in the next year? How are marketers building deeper profiles, richer data that is aimed at of the customer base that drive growth? How do brands tell stories, build relationships with consumers in ways that also drive results.

      This August, the smartest marketers share their strategy for making the whole add up to more than the sum of its parts. 

      We will explore:

      • Brand strategy that drives both performance and growth
      • Bringing data and media in-house
      • Do you need a Customer Data Platform (CDP) 
      • Personalization 2.0
      • How DTC companies build brand with a performance media model 
      • Letting social influencers tell your story
      • Branding and Attribution Modeling
      Read more

      https://www.mediapost.com/brandmarketerssummit/
  • December 11
    • CA, California
      Dec. 11, 2018 - Dec. 12, 2018

      Growth Marketing Conference 2018

      Conference/Events
      Tags: Branded ContentMarketing

      On December 11-12, 2018 - Global Growth Marketing Conference – will take place at the historic landmark Hotel Fairmont in San Francisco. You’ll learn battle-tested, best-in-class growth strategies and tactics, straight from the thought leaders who pioneered them. Recommended by Hiten Shah, Rand Fishkin, and Neil Patel – former Growth Marketing Conference speakers – as well as Forbes, VentureBeat, CMO.com and, most importantly, growth teams across the world. Don’t miss it. Hitting triple-digit growth numbers, year after year, starts right here. Register Now www.growthmarketingconf.com. Read more

      http://bit.ly/2FOJmN1
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