First impressions are key, and if your new customer email has a formatting error or broken link you can likely say goodbye to their business. Quadruple-check your email template to be certain that information like names and phone numbers pull correctly and all images and hyperlinks direct to the correct location.

Charities and not-for-profit organizations know a thing or two about running an efficient operation. Perhaps this is why so many of them appreciate the low-cost, high-return opportunity offered to them through email marketing. Despite these benefits, many of these organizations are missing out on opportunities to engage target audiences and make email really work for them.

Over half of the world's most popular online services have misconfigured servers that could place users at risk from spoof emails. According to Swedish cybersecurity firm Detectify, poor authentication processes and configuration settings in servers belonging to hundreds of major online domains could put users at risk of legitimate-looking phishing campaigns and fraudulent emails.

To more accurately target your newsletter, you need to segment your audience in line with their different personas. Figure out what these personas need, what their pain points are, and how you can resolve their problems. As the aforementioned report reveals, this is the step that so many marketers miss, going straight into sending out generic newsletters.

Email marketing is at a data personalisation crossroads. How can companies personalize email data when that data is spread across cloud and on-premises? And what about data security concerns?

Say goodbye to personal email accounts doubling as business. That's the takeaway from new GoDaddy data which indicates consumers are more likely to trust a small business that has a domain-based email rather than the general servers that are used for personal emails.

Whether it's IP or domain blacklisting, to reduce your risk of getting blacklisted from the inbox, there are three best practices you should employ: You should confirm opt-ins, practice real-time address validation and apply a "sunset" policy -- remove stale recipients -- based on engagement.

With most of the world accessing the Internet via mobile devices, digital marketing has become more imperative for brands to implement into marketing strategies. Digital marketers that possess coding knowledge are able to customise templates for email marketing campaigns, social media campaigns, and direct website marketing templates.

When only 79% of commercial emails land in the inbox, the best way to awaken a dormant subscriber or clean house is to run a reactivation campaign. The importance of a reactivation campaign is that it can avoid the negative impact on your email open and click-to-open rates due to a large portion of the list being cold -- especially if nearly one-third of emails are not being received.

If you are tired of having to enter long alphanumeric strings to authenticate access to an account, Google has released a service just for you. Google now allows for a prompt to be sent on your phone that can be used to gain access to your account. Users need an Android phone with updated Google Play services or the iPhone 5S and later versions.