If you are having trouble creating successful email marketing campaigns, you may need to invest in better email marketing tools. There are several great tools that allow you to segment your lists and send targeted messages to your recipients. While MailChimp is considered the champion of email marketing, there is a wide range of other tools that can make things easier than ever.

Experian Plc, the world's biggest credit data company, forecast mid-single-digit organic revenue growth at constant currencies on Wednesday, after strong growth in its credit services and decision analytics units boosted first-half profit. Experian said it had started the process of divesting its email/cross-channel marketing business.

When targeting email for Millennials especially, brands should take their cues from social. Optimising emails for great visuals and using emojis strategically will appeal to an age group that increasingly relies on visuals to communicate. Moreover, marketers can personalise the emails they send based off the referral source for new subscribers.

We've all been there: a hastily typed-out email has been sent to the wrong person, or worse, hit by an embarrassing spelling mistake thanks to your iPhone's over-enthusiastic autocorrect function. But Gmail has added a new feature that will spare your blushes. An update to the email service's iOS app now lets you undo emails you have sent erroneously.

Back in 2014, email marketing was responsible for over a quarter of all ecommerce Black Friday sales across all industries. This made email marketing the single most effective marketing channel available -- and that was a couple of years ago. Not surprisingly, email marketing is not slowing down anytime soon. Over 90% of consumers use their email at least once every day.

Even in an age where social media and content marketing seem to be all the rave in generating new customers and sales, the truth is, there's a time-tested strategy that still rakes in more revenue than any other social media source: email marketing. In fact, email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media.

The most common form of re-engagement marketing is through email, whereby brands will resend or send out a "personalized" email to the consumer in attempt to reconnect with them. From the holiday or birthday-based to the limited-time-only or coupon driven, re-engagement marketing campaign, brands and companies are attempting to re-establish a connection with their inactive consumers.

Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess -- even among smartphone-tethered Millennials. According to research, email remains the most effective channel for building brand awareness, converting customers, and retaining them over the long haul. Its effectiveness shines across demographics and devices.

The DMA welcomes the news that the Information Commissioner's Office (ICO) will, from spring 2017 on, be able to hold rogue directors personally responsible for breaches under the Privacy and Electronic Communications Regulations (PECR). Rogue directors could therefore receive a fine of up to GBP500,000 each -- a powerful deterrent to those considering flagrantly breaking the rules.

Now is the time to confirm your promotions and start building your email marketing campaigns for both Black Friday and Cyber Monday. Remember, there will be hundreds of retailers taking the opportunity to shift stock and maximise sales, and many will promotions throughout the entire weekend. So, how are you going to do to stand out in a crowded inbox?