ComputerWeekly.com is calling out IBM for a rather ironic email which featured all the hallmarks of a phishing demand, although it was actually trying to promote a seminar on the topic. The key advice to brands, post WannaCry, is to not misspell vital words and to use an email address that can be responded to and only use web links to your company domains.
Is someone, or something at least, at Google reading your email? That's the intriguing question answered by "The Washington Post." It covers the new Gmail facility to suggest an apt reply to an email, including a good sign off message. The new feature is presented as being very useful, and users will be pleased to hear that it confirms computers scan emails and anonymise data.
A lighthearted look at what it's like to work in marketing in Metro begins with a nod to how only email marketers will know what it truly feels like to be obsessed with the constant trial and error of getting the right wording in messages and getting them sent out at the right time. Oh, and the newspaper reckons sales are the natural enemy. Not that any readers would agree!
The DMA has released a statement to welcome the news that all political parties in the UK election are vowing to support the country's creative industries. It also mentions the Conservatives' pledge to bring GDPR on to the statute book through a new privacy law. This would answer the question of what happens to the GDPR when the UK leaves the EU.
There is no magic answer to how many emails is enough, but how many would be too much? "Entrepreneur" research reveals that around a third of email marketers send two to three promotional messages per month and nearly one in five send just once. Nearly one in ten send six to eight per month. The advice is that brands should find their "sweet spot."
If you're after some free advice on GDRP from top lawyers, Lexology is worth checking out. The cautionary tips on GDPR compliance include a reminder that if you're going to ask people if they want to be emailed, you actually have permission in place to reach out to them in the first place. Flybe fell foul of this law and ended up with a large fine.
Google is making it much easier for Gmail users to automatically reply to incoming mail through the power of artificial intelligence. Wired warns that in its experience, the answers are still a little "off" because technology can miss some of the nuances in language.
Marketing Land reminds readers that courses are an effective way to build email lists and upsell customers. Build a course in an area that reflects your organisation's core competency and then invite users to it. Each installment and each invite to watch the next installment can, of course, be accompanied with a sales message that is just "slipped in."
The ICO has been blogging to remind UK organisations who hold data that they need to take all reasonable steps to avoid ransomware accessing customer data. The tips include education around opening unsolicited apps, as well as keeping accounts with access to key data to a minimum.
Forbes has a reminder for anyone who isn't completely convinced. Email marketing still works and it's perfectly placed for brands to share video content. It's a hugely successful channel that offers marketers a receptive audience who are more likely than cold prospects to click through on a link to watch a video.