British MPs and peers are being urged to not pick up personal emails on parliamentary Windows computers in the wake of the WannaCry cyber attack, "Computer Weekly" reports.

Email was not likely to have been how the WannaCry cyber attack got in to NHS computer systems, "The Telegraph" reveals. Security experts have been examining the attack and have found no evidence of it being started through a phishing attack on email accounts.

"The Drum" has encouraging news from email marketers this morning. Open rates are up 4% quarter-over-quarter, rocketing to 16%. These are the highest rates observed in four years, according to Yes Lifecycle Marketing's figures.

Just in case you needed a reminder, Business2Community offers some email tips for content marketing. Personalisation and automation are highly desirable, as is a subject line that sums up the offer with a sense of urgency.

Confirmation emails are a tactic that many businesses are missing out on -- and that's a great shame, Business2Community reports. In sending a triggered acknowledgement, a brand not only appears to have good manners, but it is also a great means of upgrading customers to a complementary product as well as a route through which they can gauge customer satisfaction.

"The Daily Mail" reminds home computer users and businesses of the need to avoid opening attachments or clicking on links from unsolicited emails. This is the means by which the "Wannacry" ransomware attack has been spreading. Better education, as well as updated software and anti-virus packages, are the key to having the best chance of avoiding the cyber attack.

It has already been been a record-breaking 12 months for the the number of data protection incidents the ICO has been called in to regulate. However, the data watchdog is predicting the year ahead will be even more busy as the new GDPR comes into force in May 2018.

As marketing is pushed ever closer to sales, eConsultancy recommends that email marketers will need to move beyond just segmenting audiences to produce better leads to scoring those leads to provide the "magma hot" prospects sales teams are increasingly requiring.

Marketing Land has some tips for email marketers looking to take the next step in maturity. Using AI to segment audiences and help with providing personalised offers is one good idea, as is combining a personalised email campaign with social media marketing.

Information Age is extolling the virtues of Domain Based Message Authentication Reporting and Conformance (DMARC). It suggests that the system is the best way of allowing email recipients to see an email came from the source it claims to have originated from. It is much needed, the site explains, because UK executives are the second most likely to suffer a phishing attack.