Acting on behavioural triggers, animating emails with moving pictures and video and automation remain the top three priorities for email marketers during 2017, eConsultancy reports. Mobile optimisation and using email as identification mark on other channels came in as marketers' fourth and fifth top priorities.

Email marketing has the twin benefits of saving time and reducing cost, "Business2Community" reports. Cost savings come through reduced expenditure on other channels while time is saved by working with better-qualified leads.

The DMA has published its response to the ICO asking for feedback on how profiling rules within the GDPR might impact marketers. The DMA makes it clear that it believes a strict interpretation of the new rules could be damaging to digital marketers.

Did Russian hackers seek to influence the French Presidential election, "The Telegraph" asks. After the authorities warned of legal action over anyone sharing stolen emails from the Macron camp, the paper asks whether the UK general election could be the next target for hackers.

A cyber attack on one of the UK's best known department stores is fearer to have compromised the names and addresses and email details for up to 26,000 customers. Sky News reports that Debenhams has pointed out the attack affected a third-party supplier, which runs its flowers, hampers and personalised gifts service. The store says other customers were not affected.

Multibillionaire James Dyson has revealed that one of the secrets of his success is that he receives just half a dozen emails per day. He told "The Sunday Times" that he instructs staff to avoid sending memos and emails and instead arrange face-to-face conversations.

MarketingLand is in good cheer as it celebrates MailChimp making automated emails free to all of its 15m customers. The feature allows marketers to send welcome emails, birthday salutations and other triggered messages.

"Information Age" serves up a timely reminder why email marketers should steer clear of attachments wherever possible. With research showing the majority of office workers will open attachments from someone they don't know, files accompanying email are being labelled by the magazine as the number one digital threat to UK companies.

Of the many benefits attributed to email marketing, Small Business Trends points that better leads is the one that SMEs should be most excited about. The site points out that while most businesses expect new leads and better conversion rates, it is still worth pointing out that because someone has signed up to hear from your company, they are clearly a qualified lead.

Research from Yahoo UK and Enders Analysis estimates that cross-device audience ID matching will make up a massive 58% of online spend by 2020 -- double today's levels. MarketingTechNews reveals that the report shows a dip in spend around the time of GDPR implementation, but then a boost once marketers know they are compliant.