Leave it to a bunch of college students to craft a startup around the concept of a pop quiz... Jebbit tackles the problem of what happens to Internet users after they click on an ad and land on a website. What do they actually absorb about the product or service? The Boston-based startup, founded by a group of undergrad students from Boston College, springs a quiz or challenge on site visitors. Visitors earn discounts or credit based on learning about products, or successfully signing up for new services. And the site owner pays Jebbit only when visitors are acing the …

If you've lived in Boston, you probably haven't heard of DeVito/Verdi. But there's a good chance that you've seen an ad from the New York agency. The firm's work is perhaps best known around here by its succession of offbeat Legal Sea Foods T ads that insulted T conductors as part of its "fresh fish" campaign, and later satirized the environmental movement with a subsequent campaign's save-this-fish-so-we-can-grill-it theme.

Last week, when many American males were getting ready for the marketing and football extravaganza known as the Super Bowl, Jeffrey Porzio of Boston ad agency Forge Worldwide was in New Orleans attending the Dad 2.0 Summit. Part of the summit's agenda? Developing a better understanding of the many groups that make up the Dad demographic.

Carnival Cruise Line is launching a new campaign created by Boston ad agency Arnold Worldwide that seeks to leverage Carnival's status as the national exclusive cruise line advertiser for NBC's broadcast of the Winter Olympics in Sochi.

A new advertisement appearing on 100 MBTA buses this month, comparing the size of Israel to Massachusetts, has come under fire for what some call its racially biased message.

While our universe is defined by the majesty of heavenly bodies such as the sun, 95 percent of it is made up of dark matter. Similarly, the oft-heralded Twitter successes enjoyed by Oreo and Arby's obscure the fact that the majority of brand efforts in the real-time space are swallowed into the ether. Just over one-third of the 100 brands comprising Interbrand's Best Global Brands published at least one Super Bowl-related tweet during this year's contest, with 11 accounts publishing at least 10 tweets over the course of the game. Despite the fact that many of these organizations have millions …

Tech giant Ericsson has landed in Boston with its deal to acquire video software maker Azuki Systems, and now plans to build a major presence in the area through hiring and more local acquisitions, Azuki chairman Chris Lynch said Thursday. Azuki -- whose co-founder and CEO is serial entrepreneur Cheng Wu -- employs 49 in Acton, Mass., and will serve as the basis for Ericsson's mobile video presence, Lynch said.

Aereo re-opened its TV-over-the-Web service to new customers in New York City on Thursday, following unexpectedly high demand that maxed out capacity in that market. Aereo CEO Chet Kanojia said in an interview Monday that the company was not taking new subscribers in New York, Atlanta and Miami, but he was hopeful that Aereo would have more capacity available later in the week.

Liberty Mutual Insurance, the large Boston-based insurance company, is getting ready to air new TV ads tied to its Olympic sponsorship of Team USA. The ads, which were created by the company's long-time ad agency Hill Holliday of Boston, feature Olympic athletes from the past who overcame personal setbacks to go on to later triumphs. A subplot of the ads is that Liberty Mutual can help its customers come back from their own setbacks, such as natural disasters and car accidents, so they can move on with their lives.

Get ready for "Bianca unanchored." No more 3 a.m. wake-up calls for WCVB-TV (Ch.5) morning newswoman Bianca de la Garza. She's departing the station's "EyeOpener" newscast for her "dream job." The 38-year-old single mother - one of the city's top female anchors - is leaving the morning news desk behind as she launches her own production company, Lucky Gal Productions, and a new lifestyle show that will air on WCVB.