Candie's, Kohl's And Spears To Do It Again

  • July 7, 2009
The parent company of Candie's says it will continue its marketing partnership with pop star Britney Spears and retailer Kohl's, with a new print, TV and online campaign set to break this fall.

Spears began appearing in ads for Candie's, sold exclusively at Kohl's, last spring. And she's also sporting Candie's apparel in "Radar," her newest music video. (Brace yourself - the plot involves Spears falling for a handsome polo player.) The "Only at Kohl's" campaign was created in-house by Iconix, owner of the Candie's brand.--Sarah Mahoney

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