Nike will feature its WNBA players in advertising and promotional campaigns for the brand. Also, the 43 WNBA players who have sponsorship deals with the company will wear Nike footwear on the court during WNBA games.
Nike also will feature the Minnesota Lynx's Candice Wiggins in a program called Delicious
Training, which is designed to inspire teen girls. The campaign launches next month with advertisements in Teen Vogue, highschoolsports.net, Seventeen Magazine, and seventeen.com, along with
exposure on nikewomen.com.--Karl Greenberg