BabyCenter - BabyCenter

Finalist Social Networking (Excluding Facebook, MySpace)


Having a baby is one of life's most important experiences — and a huge shopportunity. The year-old BabyCenter community sparks very intense and honest interactions among new moms and mothers-to-be. The community provides a more personalized entry to the venerable site's deep content and tools, while letting women get advice and tips from each other. The company claims that it's the fastest growing mom-centric social network site, with more than 100,000 daily visitors. It works for advertisers, too, with 71 percent of registered moms saying they want brands to interact with them within the community.


BabyCenter: Marcus Kazmierczak, Ann Crady , Sean Sitter, Shino Tanaka, Yael Valek, Sonia Pasquali, Rebecca Michals. 

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