Welcome to OMMA Mobile in Los Angeles. It appears that post-click activity coming from mobile search is much higher compared with that on the PC. A great way to start the morning. When asked what are
the correct metrics, a panel member said the industry don't need to reinvent the wheel, but rather use the established guidelines for branding and performance that is used on the PC. It needs to be
easy for agencies to manage or risk lengthening the road to adoption. If you're starting to invest dollars the measurement is still return on investment. The metric also should be the cost of
engagement. The metric for impressions is dead. Get the consumer to engage with the brand.
