Wake Up And Check The Mobile Phone

Just an interesting observation on how people are so dependent on mobile phones (for whatever it's worth). Hey, I'm the first to admit I open my eyes first thing in the morning, reach over to the nightstand and grab my mobile phone to check email. Elise Neel, VP, marketing solutions at comScore, explains she does the same thing. So, she wonders why advertisers and marketers don't take advantage of that time of day to target consumers?

Aside from checking the phone first thing in the morning, she says more consumers are using their mobile phone to access Twitter and social networks, too. In fact, people spend about 24 minutes on Facebook daily, about 3.3 visits pre day.

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