Benadryl and the National Park Foundation have teamed up to create a short Web series that pits two families against each other to win an all-expenses paid trip to the national park of their choice.
The series, "Race to the Moment," borrows a bit from CBS's television show "The Amazing Race," pitting the two families in a series of head-to-head timed competitions (the team finishing with the shortest times at the end of the series wins). In the first episode, the families -- the McNertneys (a farm family from Iowa) and the O'Briens (a trash-talking clan from the Bronx) -- are asked to scale a 60-foot-tall rock mountain in Joshua Tree National Park.
A second competition requires the families to correctly place the names of seven national parks on a U.S. map. Jeff Corwin, host of Discovery Channels' Corwin's Quest, acts as the host of the program, showing the families the challenges and quizzing them after they are over. The show's microsite, racetothemoment.msn.com, houses a national parks finder for users to find their parks nearby for a vacation and a place to post their own favorite spots.
The show, produced by Reveille and Microsoft's Branded Entertainment Experiences Team, is part of an ongoing partnership that McNeil Consumer Healthcare (parent company of Benadryl) has struck with the National Park Foundation.
"We are proud to continue our partnership with the National Park Foundation and hope to inspire all viewers of 'Race to the Moment' to discover their own outdoor adventures in our national parks," says Angela Li, Benadryl Product Director, in a release. "With a little preparation, no one has to miss out on great outdoor moments because of allergies."