Revenue from online video
advertising networks -- typically the lowest-priced digital content for marketers -- is due to grow 41% in 2010 over last year to $377 million.
A new report, according to AccuStream Research,
says the analysis includes all platforms of in-banner video serving, premium and third-party pre-roll sales, video overlays, search and mobile.
"Multiscreen video inventory continues to grow
at rates faster than a publisher's ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside," stated research
director Paul A. Palumbo.
The survey covered video advertising networks representing 75% of the market.
Looking at in-banner video and rich media platforms, the report covered activity
by video network sellers EyeWonder, PointRoll, Eyeblaster and Google's DoubleClick.
When it came to pre-roll inventory, overlays and other promotions, the study went to video networks: BBE,
Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.
Search and discovery platforms and services include both Blinkx and
Truveo.
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