MediaBank Unveils 'Vendor Portal' For Digital Media, Allows Publishers To Monitor Entire Process

In a move suggesting a long-term commitment by Publicis' Starcom MediaVest Group, media-buying systems developer MediaBank Monday said it has added a new "vendor portal" to its suite of media processing software and systems. The portal enables publishers and media sales reps to see every aspect of the buying process and facilitates electronic communications between buyers and sellers, the company said.

The announcement included a testimonial by John Muszynski, the chief investment officer of SMG's SMGx a unit, indicating that the Publicis media shop may have extended its initial multi-year agreement with MediaBank.

MediaBank said that VivaKi, the Publicis organization that sits on top of SMG, will be the first organization to integrate the new system.

MediaBank said the new vendor portal initially is available in a "beta" edition for "digital media," and that a full release of the application is planned for later this year.

The full release is expected to include a platform that will allow publishers to submit electronic digital media proposals to agencies and make paperless insertion order revisions.

MediaBank claims this is an industry first, but its chief rival, Donovan Data Systems, says it already has a similar system in place.

2 comments about "MediaBank Unveils 'Vendor Portal' For Digital Media, Allows Publishers To Monitor Entire Process".
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  1. Christopher O'Hara from Krux, May 18, 2010 at 4:22 p.m.

    "The full release is expected to include a platform that will allow publishers to submit electronic digital media proposals to agencies and make paperless insertion order revisions."

    This may be a semantic misunderstanding, but the technology Mr. Mandese alludes to was built by our company several years ago. Our digtial media mangement platform debuted many of the features the articles alludes to as "industry firsts" many years ago.

    Not only that,but there are a few other platforms worth mentioning as well.

  2. Ron Nickols from Agency Guy, May 19, 2010 at 9:06 a.m.

    looks like MediaBank is the first to do this at any scale. i hear the largest digital publishers in the world will be using the system.

    i am sure Traffiq, as well as a few kids working in their garage, will claim to have done this first. problem is that nobody cares and the largest digital buyers are not using them.

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