ROKKAN
2K Games
ENTERTAINMENT
GAMES/GAMING
Avoiding the gaming cliché of high-volume racket, ROKKAN took a chance with their redo
of the 2K Games site by skewing artful. Instead of hitting users over the head with noisy videos, ROKKAN's relaunch relies on eye-popping in-game art assets, and a sleek, welcoming interface that
keeps the focus on their big titles. A quick click drops users into game-specific pages where everything from videos, screenshots and ordering info are present, along with the beginning lines of the
latest forum posts, perfect for fueling conversation.