• by OMMA Magazine Writers , September 3, 2010

Via a Major League Baseball partnership, "The Captain" brand character threw out the ceremonial first pitches at ballparks around the country, providing a platform for integrating the brand into fans' at-game and extended online experiences. A branded area on MLB.com let fans track the Captain's activities via an interactive U.S. map, view videos of his antics and post/share photos of themselves taken with the character at games. The brand's Facebook page was used to enhance buzz and engagement.