• by OMMA Magazine Writers , September 3, 2010

In response to the 2009 flu pandemic, which was causing kids across the country to stop sharing for fear of catching the flu, FluMist launched an unbranded campaign called "Good to Share." The goal was to educate consumers about flu prevention in order to make sharing "good" again. The campaign included the "Good to Share" Web site, as well as a TV spot, a Google-powered flu tracker, Sesame Street podcasts, and articles about flu prevention in various publications. The campaign also encouraged everyone to share via their favorite social networking site.