Launched two weeks prior to the premiere of "The Killing" and created with input from Veena Sud, the show's creator, executive producer and writer, and her writing staff, Rosie's Room lets visitors explore the late Rosie's bedroom, where they can take a peek inside her jewelry box, open a drawer under her bed and listen to - and even buy selections from - her music collection. Visitors can also log on to Rosie's computer, through which they gain access to her social network profile page and see her chats with friends, read emails, look at her photo collection and watch approximately a dozen of her video blogs.
There is incentive to make repeat visits to the site - parts of the experience will only be unlocked as the season progresses. According to McKean, immersive Internet experiences like Rosie's Room take fan engagement to another level. "If you really are a fan of a show, you are ready for more. You want to be able to get into that world and access it and participate in it to a greater degree than you can from watching the show," McKean says. "The show obviously creates that emotional connection. You suddenly feel all of this passion for something or someone - we're serving that passion."