State Farm Ties Contest Into Charities, MLB

  • July 22, 2011
State Farm has enlisted singer Mandy Moore in promoting its "Go To Bat" campaign, which encourages consumers to enter a contest for a trip to the World Series. Consumers also get to select a charity from among a list to which State Farm will make a donation.

Fan s can choose their favorite charity for a chance to win one of 10 weekly donations from State Farm. To play, people go online to and choose their favorite charity from a list of over 50 charities determined by both State Farm and Major League Baseball.

For each virtual home run hit in the online "Go To Bat" game, fans help increase their favorite charity's batting average and chance to win. Once a week, for 10 weeks, State Farm will select the charity with the highest game batting average and make a donation of $18,000 to help them "Get to a Better State," which is the financial services company's new tagline.

Also, an individual winner who went to bat for the winning charity will be randomly selected and will receive a trip for two to the 2011 World Series. Mandy Moore is "going to bat" for PSI's Five & Alive Organization which provides children and their families with the education, products, services and care needed to improve health and save lives in more than 30 countries--Tanya Irwin



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