Pre-Season 'SNF' Gives NBC The Lead On Sunday


NBC has started its typically slow rise to the top of ratings on Sunday for the fall. Its "Sunday Night Football" pre-season game on a mid-August Sunday tied for best-rated show of the night.

The San Diego Chargers-Dallas Cowboys pre-season game earned a Nielsen preliminary 3.3 rating/10 share among 18-49 viewers -- which, along with a "Dateline NBC" rating/share of 1.5/5 earlier in the evening -- gave the network an easy Sunday night win, averaging a 2.9 rating/8 share. A week ago, it earned a 1.0/3.

CBS also pulled in a 3.3/10 for its big "Big Brother" reality show, up 22% from the week before. A week ago, the show was disrupted by the overrun of the PGA Championship. But that's where the good news for CBS ends. Repeats of "The Good Wife" at 9 p.m. and "CSI: Miami" took in a 1.0/3 and a 1.2/3, respectively.



CBS was in second place, over a full rating point behind NBC with a 1.7/5 among 18-49 viewers, and two-tenths of a rating point lower than the week before. ABC was next with a 1.3/4, one-tenth lower than the week before. ABC's new episodes of "Extreme Makeover: Home Edition" and "20/20: The Sixth Sense" rang up a 1.1/3 and 1.4/4, respectively.

Fox had reruns of three of its Sunday comedies, and its 9:30 p.m. variety show, "In the Flow with Affion Crockett," earned a 1.2/3 -- the same numbers it earned a week before. Fox scored a 1.2/3 for the night overall, the same results as the previous week. Univision also earned a 1.2/3 for the night, up one-tenth from last Sunday.


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