LifeStyles Condoms will launch a multi-million dollar global advertising campaign in the U.S. on Monday for its SKYN product, the first clinically-approved polyisoprene condom on the market. With
the tag “This Changes Everything,” the campaign launches with a partnership with Style360 at New York Fashion Week on Valentine’s Day.
There will be a LifeStyles Condoms Make Out Booth, that dispenses a strip of SKYN condoms with each strip of photos.
The campaign debuts on television, out-of-home and online on Monday, along with a viral video, app and bar sampling in select cities.