Jelli, which allows listeners to choose broadcast radio airplay via an online platform, has unveiled an Android app for its “social radio” service. The Jelli Android app is the latest in a series of moves by the company to increase accessibility and expand its reach.
Jelli CEO Mike Dougherty said the Jelli Android app is “a completely redesigned version of Jelli's social radio user experience,” optimized for Android but employing the same basic components of the Jelli system on other platforms.
The Jelli system allows users to push a song to the top of the playlist by voting that it “rocks,” or vote a song off the playlist by voting that it “sucks.” If enough people vote a song down, it may even be yanked off the air in mid-tune.
Jelli rewards listener engagement and loyalty by giving frequent users extra-powerful votes in the form of “Rockets” and “Bombs.” Listeners can also share songs via social media, including Twitter and Facebook, and talk with other listeners about Jelli airplay using online chat.
The service has been making steady progress in recent years.
In March 2010, the company joined forces with Triton to launch two syndicated versions of its crowdsourced content platform: “Rock Jelli” and “Pop Jelli.” An iPhone app was unveiled in November of that year. In July 2011, the Jelli platform was adopted by two Las Vegas stations, KYLI-FM and KXLI-FM, which were rebranded by owners LKCM Radio and Aurora Media, as Jelli 96.7 (“The New Beat of Las Vegas”) and Jelli 94.5 (“100% User-Controlled Rock Radio”), respectively.
At this year’s SXSW festival in Austin Jelli launched a specially curated, SXSW artist-themed, streaming radio station in conjunction with the festival.