• by Tanya Gazdik , May 13, 2012

Viceroy Hotel Group’s newly redesigned Web site includes a tablet-friendly design and layout as well as a streamlined booking experience.

In conjunction with the Web site, the company also is launching a Viceroy Hotel Group Pinterest page. 

The redesigned Web site aims for a more accessible, user-friendly experience for customers of the luxury hotel brand. It also allows guests to download information about each hotel and resort, and share content via social media networks.

The new layout includes higher resolution and larger images that are optimized for big screen monitors and tablets so guests can better experience all of the amenities each property has to offer.

In addition to the new layout, the Web site will allow for a more streamlined online booking system where guests will be able to compare room types and rates and all options can be viewed on one page.

The Pinterest page will launch with three pin boards that will highlight key areas in which the brand thrives and offer tangential content in each of these areas of expertise. 

“Perfect Design, Perfect Life” will feature the interior design of each property, as well as design inspiration in line with the distinct aesthetic of the Viceroy brand. 

“A Wedding to Remember” will capture the essence of Viceroy wedding in various destinations, and provide users with relevant trends, novel concepts, and creative planning tools.

“An Inspired Palate” will offer images of the cuisine from each hotel restaurant with links to featured recipes, in addition to an offering of food and beverage appreciation across the Web. 

In the coming months, the company plans to reveal new boards that will "broaden the reach of the Viceroy experience."   

The upgraded Web site will include more lifestyle features than before such as recipes from chefs at the various acclaimed Viceroy restaurants, information about entertainers and DJs at all of the bars and lounges, and an area to make reservations for the guest list.

A calendar of events and activities will not only feature detailed information about each specific property, but also what is happening in each local area so guests can plan their itineraries before they arrive.

In addition, in the coming months, Viceroy Hotel Group plans to leverage the knowledge of the hotel staff -- particularly the concierge -- at every property to create recommended itineraries that will be available online for all travelers.

The new Web site also offers dedicated space for user-generated content where guests who have had their wedding at a Viceroy property can upload their wedding photos.

Current properties include hotels and resorts in Abu Dhabi, Anguilla, Beverly Hills, Maldives, Miami, New York, Palm Springs, Riviera Maya, San Francisco, Santa Monica, Snowmass, St. Lucia and Zihuatanejo with forthcoming openings in Istanbul and Bodrum, Turkey.