NBC Outlines Olympic Coverage

Serena-Williams-B2NBCUniversal has announced how some of its Summer Olympics coverage will be divided across its properties. Notably, Bravo will be an Olympic outlet for the first time since 2004. The network with the “Real Housewives” franchise will house the tennis competition, which will take place at the venerable Wimbledon site.

Live coverage will air in an early morning to midafternoon for the most part. NBCU is no doubt hoping Serena and Venus Williams find their way onto the U.S. team.

CNBC will again serve as the home for boxing coverage, including the first female competitions. The finals of each will appear on the financial-news network. Six hours of live coverage will appear daily on the weekends, same-day delayed coverage will air on weekdays after the U.S. stock markets close.



MSNBC will air men’s basketball and women’s soccer --although if the U.S. team appears in both or either, games could be moved to NBC. Overall, it will have 18 medal rounds in 20 sports. Its coverage offers the first competition of the London Games, which start two days before the Opening Ceremony when Great Britain plays New Zealand in women’s soccer. The U.S. men’s team did not qualify.

Even as the election season heats up, the news channel will air Olympic coverage daily from 9 a.m. to 6 p.m.

All Olympic events will be streamed live on NBCOlympics.com in some form, although for much of it, customers of cable/satellite/telco TV services will have to prove they pay for TV service to gain access.

NBCU will announce plans for NBC and the NBC Sports Network later, while Telemundo will air ample Spanish-language coverage.

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