Yahoo has struck gold again at the Olympics. The Web giant said today that its coverage of the London Summer Games had so far (through
Aug. 6) generated double the page views of both the Vancouver and Beijing Olympics combined.
Yahoo's Olympics-related content, anchored by a dedicated Olympics site, has drawn 2 billion page
views across the desktop, mobile phones and tablets.
Through the end of July, which spanned the opening days of the Games, Yahoo's Olympics programming drew 80 million unique viewers.
The company optimized its Olympics coverage for browsers on all three screens and leveraged properties such as its IntoNow app to deliver second-screen viewing options like medal counts, athlete
bios and schedules synchronized to to the Games on TV. Cross-platform programming has also paid off for NBC Universal, which has exclusive broadcast rights to the Olympics.
The network said
last week it had seen nearly a 200% rise in total video streamed to 75 million, with more than a 300% rise in live streams to 34 million. It has also been averaging 31.5 million unique viewers on
laptop/computer use versus 29.1 million uniques at the Beijing Games.