Canada’s Tourism Commission is seeking the input of its residents in the creation of a video to attract more travelers.
The "35 Million Directors" project is aimed at attracting visitors from around the world to come and explore Canada.
Canadians can upload experiences from coast to coast to coast, videos or images, to a new Web site. Footage and photos must showcase Canadian travel experiences, such as a favorite hike or music festival.
The video will include moments that "whet the appetite of international travelers looking for unique and authentic examples of what is available across Canada," according to the CTC.
The call for submissions includes a contest with prizes for the best entries and also a random drawing. The contest runs until Sept. 16, when the CTC will then look at the story-line Canadians have created, select the best entries, and mix in the work of a few professional directors to create a grassroots video advertisement to inspire travelers from around the world to visit Canada.
The goal of the project is to create a story from the point of view of Canadians and what makes them proud, says CTC President Michele McKenzie.
"We hope Canadians are out there this summer enjoying what our country offers whether on a trip or during a lunch break,” McKenzie said in a release. “Many are already capturing what moves them on phones and cameras and sharing with friends and family. We want to share these images big time with the world, and add a grassroots dimension to our marketing efforts in attracting more and more international visitors to Canada."
Inspirational help will be on hand as well from Canada's talent pool. Visual artist Douglas Coupland has posted his own video. Film-school students are encouraged to upload clips of their own.
The final two-minute video will debut at the Tourism Industry Association of Canada Congress in November and be shared with Canadians before CTC starts using the video in international travel campaigns.