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Maynards Candy Launches Stunt Campaign

The flavour is full-bodied, fruity, and aromatic, with a rather chewy finish. Kraft Canada’s candy line, Maynards, is taking the conventions of wine marketing and using them for its somewhat less high-end product: wine gums. A new video shows a stunt campaign the brand conducted at a wine expo.

Read the whole story at The Globe and Mail »

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