Commentary
Waze Gets Into Ads
- by Karl Greenberg , Staff Writer, November 7, 2012
auto navigation company Waze is launching its first ad platform. The platform serviing 30 million drivers,with 32% monthly active called location guided advertising. Info at biz.waze.com.
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.