• Brand-e.biz , Thursday, November 8, 2012 8 AM

Channel 4 and Abbey Road Studios have teamed up with Volkswagen to create a new TV music series in the UK, "Abbey Road Studios: In Session" with Volkswagen to mark the return of the VW Beetle. The show will feature a line-up of established and up-and-coming artists performing in session at the London studios. A supporting TV ad campaign, produced by The Outfit, featuring Paul Weller, is running across the Channel 4 portfolio, alongside pre-rolls and additional short-form video content online. A supporting effort on Spotify dangles tickets to the Paul Weller session by contributing songs to a VW Beetle tracks playlist.

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