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Drawbridge Opens For Cross-Platform Advertising

  • Beta Kit, Wednesday, November 28, 2012 1:34 PM

Erin Bury talks with Eric Rosenblum, who left Google last summer to join Drawbridge as VP of products. The company aims to connect the dots between the desktop and mobile -- something Rosenblum calls the last frontier in digital advertising. While perhaps not the "last" frontier, cross-platform marketing will become more important as consumers use a variety of devices simultaneously to make purchases.

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