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Digital Radio Listening Still On Way Up

  • The Drum, Thursday, January 31, 2013 2:43 PM

The share of digital radio listening has grown to 33% according to the latest RAJAR figures for the fourth quarter of 2012, with mobile radio listening up by 28%. The latest radio listening figures have seen radio listening on any digital platform grow from 14% in Q4 of 2011 to 33% within a year, while the average listen is said to turn into radio for 22.1 hours of radio each week, with 90% of the UK population, up by around 340,000 adults, are said to have tuned in on a weekly basis at some stage.

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