• by Laurie Sullivan , Staff Writer @lauriesullivan, March 9, 2013

South Africa shows many of the trends happening in the U.S. Some 56% go online several times daily, 46% research product online and then make the purchase, and 26% go into a store to research a product (showrooming) and then change their mind and buy something else.  About 80% of consumers in Africa do not have a bank account, but they do have a SIM card to make electronics transactions, according to Toby Shaphak speaking at SXSW.