Around the Net
YouView CEO: Mumsnet Best 'Social View' Of TV
- The Drum, Thursday, April 25, 2013 2:01 PM
Broadcasters, content creators and advertisers should look to platforms like Mumsnet rather than Facebook or Twitter to gain a “social view” of their content, according to YouView CEO Richard Halton. Speaking at Westminster Media Forum’s TV Convergence Keynote seminar in London yesterday Halton said the time has come to move connected TV out of the early adopter environment into the mainstream.
