Correction: ABC Mobile Consumption Estimates Derived From App, Not Nielsen

  • May 15, 2013

The May 15th edition of VidBlog incorrectly referred to Nielsen Online Campaign Ratings as the source for a 71% year-over-year increase in the consumption of content via ABC’s mobile app. The source was ABC’s own data, based on “the number of stream starts that occurred in our app,” explained ABC VP-Sales Development and Marketing Adam Gerber. He said that ABC has separately begun a trial to to see how Nielsen’s Online Campaign Ratings could be used to measure mobile audiences.

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