Avocados from Mexico; Arnold Worldwide

Avocados from Mexico, Inc., the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and increase the Avocados from Mexico brand. The company tapped Arnold Worldwide as its integrated agency of record and Ketchum as PR agency of record. The agency bested Grey and BBDO for the win. Work will launch in July.

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