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Twitter Collaborates With WPP

Continuing its effort to rapidly scale its ad operations and expand its data for advertisers, Twitter inked a deal with WPP, one of the "big four" global advertising holding companies. According to a release from WPP, the deal will focus on tapping and interpreting Twitter's data. The agreement spans several WPP units including GroupM, Kantar and digital agencies like Wunderman. 

Read the whole story at Mashable »

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