SpotXchange Taps Allen Klosowski For Mobile, Connected Devices

  • June 17, 2013

SpotXchange today announced the addition of Allen Klosowski as vice president of mobile and connected devices. Mike Shehan, CEO of SpotXchange, stated that he believes mobile and connected devices (tablets, Smart TVs) are "key segments" in digital video advertising.

In the same statement, Klosowski said, "Video viewing on mobile and connected devices is taking off in a big way, but publishers and advertisers are grappling with how to make the most of this fast-growing medium." He predicted that "programmatic and real-time bidding (RTB) will have a tremendous impact on how mobile video inventory is bought and sold."



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