Around the Net
Telegraph, Waitrose Pair For Media Campaign
- The Drum, Monday, June 17, 2013 1:44 PM
Telegraph Media Group has partnered with Waitrose to launch a ‘media first’ campaign to promote the launch of a new gardening website from Waitrose. Having launched yesterday, the partnership sees Waitrose sponsor the The Daily Telegraph’s Saturday Gardening section, including a front page logo and call to action, as well as a bespoke online waitrosegarden.com hub.
