
Since everyone knows that
GEICO just needs 15 minutes to potentially save them hundreds on car insurance, the brand launched “Did You Know,” a campaign that targets the 1% of people unaware of
this. Did you know that I personally have trouble keeping up with GEICO’s brand characters? There’s the gecko, the cavemen, Max Everywhere (aka, the cute pig), Gallagher, Dikembe Mutombo,
a hump-day-loving camel and a witch terrorizing a broom factory, for starters. The first ad, “Owl,” features a husband and wife on a road trip. Wife is unaware of GEICO ability to save
people money so she tries to one-up for husband by saying: “Well, did you know that some owls aren’t that wise?” Enter a pair of owls, with hubby having a memory similar to Dory in
“Finding Nemo.” “Who?”
See it here. The second ad pits Old MacDonald as a great farmer, but
terrible speller. His way of spelling cow is cow-eieio.
Watch it here. T
he Martin Agency
created the campaign.
advertisement
advertisement