• by Amy Corr  @MediaPostOTL, July 10, 2013

Since everyone knows that GEICO just needs 15 minutes to potentially save them hundreds on car insurance, the brand launched “Did You Know,” a campaign that targets the 1% of people unaware of this. Did you know that I personally have trouble keeping up with GEICO’s brand characters? There’s the gecko, the cavemen, Max Everywhere (aka, the cute pig), Gallagher, Dikembe Mutombo, a hump-day-loving camel and a witch terrorizing a broom factory, for starters. The first ad, “Owl,” features a husband and wife on a road trip. Wife is unaware of GEICO ability to save people money so she tries to one-up for husband by saying: “Well, did you know that some owls aren’t that wise?” Enter a pair of owls, with hubby having a memory similar to Dory in “Finding Nemo.” “Who?” See it here. The second ad pits Old MacDonald as a great farmer, but terrible speller. His way of spelling cow is cow-eieio. Watch it here. The Martin Agency created the campaign.