A step back in time

colonial williamsburgThe more I see this campaign, the more I like it. Colonial Williamsburg launched a TV campaign to increase tourism by positioning a trip as one that “stays with you.” A family returns from visiting Colonial Williamsburg with an additional houseguest: a Colonial man. The guest uses quill pens, curls his hair with a curling iron and gives a young boy a pillory set for his birthday, which will be handy if he visits future leather bars. See it here. In another ad, Colonial man makes a new fork for a man ready to eat breakfast, is wide awake when a family’s alarm clock goes off at 6 a.m. and gives the wife a passionate kiss before heading off to war, er, work. Watch it here. The Martin Agency created the campaign.

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