BIZ DEV: Edible Arrangements Taps The Richards Group and Horizon Media As Creative And Media Agencies

Edible Arrangements named The Richards Group as its creative advertising agency, and Horizon Media as its media agency of record, effective immediately. Horizon, responsible for all communications planning and activation across all channels, replaces MediaCom as media agency. Stern Advertising previously handled creative duties. New work will debut later this year. Per Kantar, Edible Arrangements spent an estimated $30 million on media in 2012.
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