The larger screens are attracting buyers at an accelerated pace. While only 9% of buyers of the Android platform purchased 4.5-inch to 4.9-inch models a year ago in the second quarter, 40% did so this year. Those wanting the even larger 5-inch-and-up slabs of phone hardware already constitute 15% of the market.
With its Galaxy line of larger phones with premium features, Samsung is the main beneficiary of this taste for big screens. The share of buyers of its phones with 4.5-inch to 4.9-inch screens was up to 48% in Q2.
As consumers come to rely on their smartphones for a wider range of online tasks, the tolerance and taste for bigger screens appears to be expanding.