Jefferson’s Bourbon named Cincinnati-based Northlich as its agency of record, to create a branding campaign, digital platform and consumer engagement program slated to launch later this year.
The assignment includes social media, print and digital elements. “We need a partner that can connect our brand with people who appreciate fine spirits in a way that reflects our rebellious
approach and not obscure the fact that we’re delivering carefully crafted whiskey that advances the Kentucky tradition,” said Trey Zoeller, President of Jefferson’s. “Northlich
showed they can do that and still make it relevant to bourbon enthusiasts and casual consumers alike.